Convince your talents
with job adverts 4.X

Customised design, tailor-made content, state-of-the-art technology

How to attract talent with optimised job advertisements!

It’s one of the biggest contradictions in recruitment marketing: although more than 90 per cent of all visitors to careers websites head straight for the company’s job advertisements, in many cases these have remained unchanged from two decades ago.

Experience how easy it is to make a difference – regardless of which applicant management system your company uses. All it takes is an interface to your ATS and our solution for optimised job advertisements. You could soon be benefiting from these advantages:

Wie läuft die Umsetzung ab?​

So optimieren wir Ihre Stellenanzeigen.

1. Automatischer Import der Jobs aus Ihrem BMS

z.B. aus SAP Success Factors

1. Vollautomatischer Jobdatenimport

Unsere standardisierte Technologie ermöglicht es uns, alle verfügbaren Job-Daten aus Ihren Bewerber­management­systemen (BMS) vollautomatisch zu importieren. Unabhängig vom Hersteller können mehrere und auch verschiedene BMS gleichzeitig angeschlossen werden (Cornerstone Talentlink, Oracle Taleo, SAP Success Factors, Workday, etc.).

2. Anreicherung der Jobs mit zusätzlichen Inhalten

z.B. Texte, Bilder, Videos oder Standortdaten

2. Datenanreicherung

Zu den Daten, die wir aus Ihrem BMS importieren, wie z.B. den Stellentitel oder die Aufgaben­beschreibung, können zusätzliche Daten und weiterer Content automatisch hinzugefügt werden. Z.B. Geokoordinaten für Standorte, einstiegslevel-abhängige Benefits oder zur Stellenanzeige passende Erfahrungsberichte.

3. Individuelles Design

ohne Einschränkungen

3. Individuelles Design

Im Gegensatz zu den Einschränkungen in Ihrem BMS können wir Ihre Stellenanzeigen optisch frei gestalten und an Ihr Corporate Design anpassen - ohne Einschränkungen, 100 % flexibel! Passend zu Ihren Jobs und Ihren Zielgruppen können alle denkbaren Elemente, Module und Technologien eingesetzt werden, die im Internet verfügbar sind. Ihrer Fantasie sind keine Grenzen gesetzt.

4. Beliebig viele Templates

Z.B. für unterschiedliche Einsatzbereiche oder Zielgruppen

4. Zielgruppenspezifische Templates

Mit unseren Stellenanzeigen können Sie die Informationsbedürfnisse unterschiedlicher Zielgruppen individuell erfüllen. Sie können beliebig viele Stellenanzeigentemplates hinterlegen, jedes Template kann 100 % individuell gestaltet werden. So kann die eine Zielgruppe kurz und knackig, eine andere mit ausführlichem Content und die nächste mit Videocontent überzeugt werden.

5. Veröffentlichung auf externen Portalen

z.B. auf Google for Jobs, Indeed oder Stepstone

5. Google-for-Jobs Optimierung & Multiposting

Die Stellenanzeigen sind nach neusten Standards barrierefrei, für alle aktuellen Browserversionen und alle Endgeräte sowie für Suchmaschinen und Crawler wie Google for Jobs oder Indeed optimiert. Zusätzlich bringen wir Ihre - optimierten - Stellenanzeigen nach Wunsch auf alle gängigen Jobbportale wie Stepstone, Ausbildung.de oder zur Agentur für Arbeit.

6. Sicher & DSGVO-Konform

Wir überzeugen jeden Stakeholder

6. Sicher & DSGVO-Konform

Unsere state-of-the-art Technologie erfüllt alle Anforderungen hinsichtlich IT-Security und dem strengen deutschen Datenschutz. Dies beweist nicht zuletzt unsere Zusammenarbeit mit den größten Konzernen Deutschlands, die unsere Technologie fortlaufend auf Herz und Nieren prüft.

How does the implementation work?

This is how we optimise your job advertisements.

1. automatic import of jobs from your ats

e.g. from SAP Success Factors

1. fully automatic job data import

Our standardised technology enables us to import all available job data from your applicant management systems (ats) fully automatically. Regardless of the manufacturer, several different ats can be connected at the same time (Cornerstone Talentlink, Oracle Taleo, SAP Success Factors, Workday, etc.).

4. any number of templates

e.g. for different areas of application or target groups

4. target group-specific templates

With our job adverts, you can individually meet the information requirements of different target groups. You can store as many job advert templates as you like, and each template can be 100% customised. This means that one target group can be convinced with short and snappy content, another with detailed content and the next with video content.

2. enrichment of the jobs with additional content

e.g. texts, images, videos or location data

2. data enrichment

Additional data and further content can be automatically added to the data that we import from your ats, such as the job title or the job description. For example, geo-coordinates for locations, entry-level-dependent benefits or experience reports matching the job advert.

5. publication on external portals

e.g. on Google for Jobs, Indeed or Stepstone

5. Google-for-jobs optimisation & multiposting

The job advertisements are barrier-free according to the latest standards, optimised for all current browser versions and all end devices as well as for search engines and crawlers such as Google for Jobs or Indeed. We can also place your - optimised - job advertisements on all common job portals such as Stepstone, Ausbildung.de or the Agentur für Arbeit.

3. customised design

without restrictions

3. customised design

In contrast to the restrictions in your ats, we can design your job adverts freely and adapt them to your corporate design - without restrictions, 100% flexible! All conceivable elements, modules and technologies available on the Internet can be used to suit your jobs and your target groups. There are no limits to your imagination.

6. secure & GDPR-compliant

We convince every stakeholder

6. secure & GDPR-compliant

Our state-of-the-art technology fulfils all requirements in terms of IT security and strict German data protection. This is proven not least by our cooperation with Germany's largest corporations, which continuously put our technology through its paces.

Do you have any questions about job adverts 4.X?

We have the answers.

Our advisory team will be happy to help you personally at any time. We have also summarised the most frequently asked questions on this topic below.

We are talking about the job adverts on your company website, e.g. at https://jobs.your-company.com.

In addition to all recruitment marketing measures that you undertake to reach candidates, it is extremely important to optimise the job advertisements on your own website. Because no matter what recruiting measures you take, your candidates will ultimately land on the job advert on your own website. And that’s where they make the decision to apply – or not.

We can also optimise your job ads for Google for Jobs, take them to Stepstone or other external portals. Read more about this under Multiposting.

There is no question that external portals such as Google for Jobs or Stepstone are indispensable. However, according to recent studies, over 80% of all candidates end up on the job adverts on company websites after visiting external job boards.

This also applies to almost all other recruiting and HR marketing measures: At the end of the “candidate journey”, a candidate sees the job advert on your career site. And that’s where you should be convincing.

Many companies neglect this all-important “touch point”, often because of supposedly insurmountable technical hurdles. We specialise in overcoming precisely these technical hurdles and doing so cost-effectively, quickly and securely.

Short and snappy or long and detailed? Rather a pure text framework or enriched image and video content?

The answer is clear: it depends!

We find it completely logical that a job advert for a “Training as a mechatronics technician (m/f/d)” should be structured differently and contain different content to a job advert for a “Senior SAP Consultant (m/f/d)”, for example.

The more important question is therefore: Can you offer the various target groups that your company addresses different job adverts that are tailored to the respective target group?

The answer for almost all companies in Germany is: No!

The applicant management system allows at most different header images or slightly different footers.

With our solutions, we break all technical chains and enable you to design your job adverts freely and in line with your target group. Optimal!

Yes, all ats, such as SAP Success Factors, Cornerstone Talentlink or Oracle Taleo, now have APIs, i.e. data outputs that we can use to import your job data.

This is secure and GDPR-compliant. The work of your recruiters remains unchanged. We simply automatically import the data that your recruiters record as usual into our system. This creates an independent add-on that can be customised completely freely.

Translated with www.DeepL.com/Translator (free version)

No. We don’t want to change anything in your ats. We know that you have spent years developing a system in which all stakeholders and, above all, your recruiters can do their job. Within the given possibilities, the system works so that you can recruit.

We respect your status quo and are experts in building our solutions on top of existing systems – without changing them.

Sometimes, however, the new possibilities offered by our solutions make it necessary to expand the ats. For example, the introduction of a new field for “home office” or the creation of multiple locations.

However, we are only talking about positive enhancements and not complex process changes.

Our SaaS solutions can generally be used out-of-the-box in just a few days. If things need to be done quickly, we can deliver as quickly as possible. But: quality before speed.

We value sustainable implementation that performs from day one and can grow with your needs over the years. That’s why we don’t talk about a quick solution for job adverts.

As a rule, we start by working out the requirements and components of the various job advert templates in virtual workshops. After conception and design, we develop a customised rollout plan for you, which can also be divided into several go-lives or milestones.

Our experience shows that all stakeholders are initially satisfied after the first go-live. However, as our solutions open up previously unimagined possibilities, new ideas on how to utilise these possibilities very often arise after the go-live.

That’s why we never stand still. We rarely experience a “one-and-done” project; we maintain long-term partnerships with most customers and modify the solutions as required. We grow with the success of our customers, so to speak.

Of course. We monitor the market, read all relevant studies and research new technologies and trends ourselves. We install our resulting implementations for all customers as optional updates. And this is free of charge – our updates are included in the licence.

We also maintain our customer community and ensure synergies. If one of our customers has a useful change request, we offer our implementation to all customers as an update.

Your contact person

Michael Diekow

Chief Technology Officer (CTO)

Get in touch now

Are you curious? Then find out more about our technical solutions for your recruiting.

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